Elran

FOUNDED IN 1967 by Irving Lubin, EL RAN is a Canadian family-owned company that specializes in motion furniture. Currently run by the second generation, Sheldon Lubin and Eric Abecassis, the company made only one product – reclining chairs – until 1982.  The next year marked a turning point, when the management team decided to introduce motion loveseats and sofas. A leader in its field, EL RAN now offers a full range of reclining chairs, loveseats and sofas, as well as a wide selection of stationary upholstered furniture. EL RAN makes more than 150 models that run the gamut from current trends to more traditional and transitional styles.  Collections are available in more than 550 fabrics and leathers.

Mission Statement-

“We believe in offering consumers products of extremely high quality that meet their expectations and are tailor-made for today’s lifestyle”, says EL RAN president Sheldon Lubin. EL RAN designs comfortable, timeless products that reflect the very latest trends in comfort and lifestyle features. Constantly evolving at the leading edge of technological innovation, EL RAN continues to fine-tune its recliner mechanisms and offer a terrific range of flexible styles and collections. Motion furniture has changed a great deal over the years. Today, recliners fit right in with the way we define comfort – cocooning at home and relaxing in our very own home theatre.

Elran is one of the newest manufacturers to arrive at Burdorf’s.  We encourage you to come in and see the beautiful pieces offered from this exquisite company.